🛡️ Meet Thuani – From receptionist to leading national insurance broker
Thuani, 28 years old, is from Florianópolis and began her career as a receptionist at a small brokerage firm. Curious and dedicated, she learned by observing customer service and studying on her own.
In less than four years, she became a online insurance broker award-winning specialist in customized insurance, with a focus on financial protection for families and businesses. Its trajectory is marked by overcoming challenges, innovation, and humanized service in an often bureaucratic sector.
💡 The Awakening – When selling became a mission
During the pandemic, Thuani realized that many people didn't know how a worked. life insurance with reimbursement or Home insurance with comprehensive coverage.
She started recording simple videos explaining the basics and posting them on social media. To her surprise, the videos went viral.
That's where she saw an opportunity: transforming information into protection. It decided to create a digital 100% customer service channel, offering personalized insurance consulting, using accessible language and focusing on what the customer really needs.
📚 Building Knowledge – Technique, Empathy, and Innovation
Thuani dove headfirst into the world of insurance and:
- She became authorized by Susep as an independent brokerage firm.
- He created a portal with life insurance simulation, auto, residential and business
- He learned to ride. business insurance plans on-demand for small businesses
- He compared dozens of insurance companies to find the... Cheapest car insurance with ideal coverage
- Offered Free consultation via WhatsApp for people who had never purchased insurance before
His mission became clear: translate the technical aspects into real care.
🚀 First Steps and Consolidation in the Digital World
In 2021, Thuani founded the Secure Thu, a digital platform for comparing, selling and online insurance consulting, with services such as:
- Simulation and contracting of 100% life insurance online
- Health insurance with reimbursement, ideal for travelers or those who don't use traditional plans.
- Business plans with customized risk management.
- Cheapest car insurance with 24/7 assistance and tracking.
- Home insurance with comprehensive coverage against theft, fire, and electrical damage.
What sets them apart? Humanized service and clear explanations, even in the most complex contracts.
📈 Results and Recognition
Currently, Thuani:
- Has already served more than 4,000 customers throughout Brazil
- He conquered. 100% reviews, 5 stars on Google
- It formed partnerships with 10 national and international insurance companies
- He created a YouTube channel with more than 50,000 registered
- Bills more than R$ 45 thousand monthly just from individual insurance commissions.
His videos and posts have already reached more than 2 million views. Today, she is invited to participate in live streams, events, and training sessions on financial education with a focus on asset protection.
💬 Thuani's tips for those who want to start a business in the insurance industry.
- Listen first, sell later: every customer has a different pain point.
- Work with the best insurance companies, but be impartial in your offers.
- Teach before you sell — information builds trust.
- Use technology, but maintain a human touch in customer service.
- Create educational content: those who understand insurance, purchase it without fear.
“"Selling insurance isn't about closing deals. It's about opening paths so people can live with peace of mind."”