🛍️ Meet Rapha – From informal salesperson to CEO of a successful national e-commerce company
Rapha, 30 years old, a resident of Goiânia, began her journey in e-commerce selling women's accessories via WhatsApp. With few resources but a lot of determination, she found the opportunity to create something great online.
Today, she is the founder of Rapha Store, an online store that generates multiple six-figure monthly revenue. Specialist in professional e-commerce platform, Rapha inspires other women to create your online store from scratch, Using accessible tools, efficient strategies, and a strong focus on results.
💡 The Awakening – When online became a solution and a purpose
During the 2020 pandemic, with fairs and events suspended, Rapha saw her physical income drop to zero. Instead of giving up, she decided to learn everything about it. How to create an online store from scratch..
She studied platforms like Shopify, Nuvemshop, and WooCommerce, took free courses, and started with a small product catalog.
Focusing on e-commerce automation and Integration with marketplaces, managed to scale its sales and reach customers all over Brazil in less than 6 months.
📚 Building Knowledge – Strategy, user experience, and scalability
To become competitive, Rapha immersed herself in the world of digital marketing and:
- He learned to create. sales funnel for online store, with a focus on conversion
- Invested in Paid traffic for e-commerce, targeting campaigns with high ROI
- Implemented Email automation, abandoned cart recovery, and chatbot customer service.
- Developed a responsive layout with an excellent user experience.
- Hired e-commerce consulting to improve logistics and financial processes
All of this was essential to move away from instability and into a phase of solid growth.
🚀 First Steps and Strategic Expansion
In 2021, Rapha formalized his business with a CNPJ (Brazilian tax ID) and transferred his store to a... professional e-commerce platform, with integration to ERP systems, payment gateways, and automated shipping.
It also started selling through marketplaces like Mercado Livre, Amazon, and Shopee, increasing its exposure and order volume. It created:
- Remarketing strategies on Google and Meta Ads
- Kits and combos with a higher average price.
- Loyalty program and exclusive coupons for repeat purchases.
She also launched a blog within the store with SEO-optimized content, strengthening the brand's positioning.
📈 Results and Achievements
Today, the Rapha Store:
- Receives more than 150,000 monthly visitors
- It has an average ticket price of R$ 170 per customer
- Bills more than R$ 80,000/month in organic sales and via paid traffic.
- He has Integration with marketplaces and ERP systems., operating with optimized logistics
- It has a lean but efficient team and a consolidated digital presence.
In addition, Rapha provides mentoring on How to create an e-commerce business from scratch., with over 800 graduates.
💬 Rapha's tips for those who want to grow with e-commerce
- Start with what you have, but study how the best do it.
- Paid traffic is not an expense, it's an investment with a return when done well.
- Be clear about who your audience is: miscommunication is costly.
- Automate as much as possible — time is your most valuable asset.
- Monitor data daily: what is not measured, does not grow.
“"Selling online is more than just putting products on the internet. It's about creating an experience that transforms visitors into customers and customers into fans."”