One free chatbot for WhatsApp is a tool that allows you to automate in-app customer service and communication without requiring constant human interaction. It can answer questions, send information, collect data, and even sell products, all automatically. The best part is that there are free options for those who want to get started without investing any money.
If you own a business or want to improve customer service, a chatbot could be the ideal solution. Besides speeding up responses and saving time, it operates 24/7, ensuring no one goes unanswered.

How does a WhatsApp chatbot work?
The chatbot uses artificial intelligence or pre-programmed flows to understand and respond to WhatsApp messages. It can be configured to answer frequently asked questions, direct customers to specific departments, or even take orders and schedule appointments.
Chatbots can work in two main ways:
- Rules-based: They follow a defined flow, with programmed responses to certain questions.
- With artificial intelligence: They learn from interactions and are able to respond in a more natural and personalized way.
How to use a free chatbot on WhatsApp?
There are several platforms that offer free chatbots for WhatsApp. Some of the best known are ManyChat, Chatfuel, Botsify and SendPulseHere's how to get started:
1# Choose the right platform
Each tool has its own features and limitations. If you want something simple, a rules-based chatbot may be sufficient. If you need something more advanced, an AI-based option may be better.
2# Connect to WhatsApp Business API or a personal number
For professional use, the ideal is to connect the chatbot to WhatsApp Business API, but some tools allow integration with a common number.
3# Configure conversation flows
Define which questions the chatbot should answer and how it should act in each situation. For example:
- “What are your opening hours?” → Automatically responds.
- “I want to speak to an attendant” → Redirects to a human.
4# Test before use with customers
Simulate conversations to ensure the bot responds correctly. Adjust messages to sound natural and effective.
5# Monitor and improve service
Monitor your chatbot's performance and make improvements whenever necessary. If you notice it's not responding well to certain questions, adjust its settings.
Advantages of using a chatbot on WhatsApp
- Quick and automatic responses: The customer does not need to wait for human service.
- 24/7 Service: It works all the time, even outside business hours.
- Time saving: Automates repetitive tasks.
- Ease of use: Some platforms allow configuration without requiring technical knowledge.
Does chatbot replace human service?
Not necessarily. Ideally, it should work as an assistant, filtering simple questions and leaving only the more complex ones for a human agent. This makes service more efficient and personalized.
Is it worth using a free chatbot for WhatsApp?
If you want to improve your customer service without spending a lot, the answer is yes. Even the free versions help speed up responses and offer fast customer support. Over time, if you need more features, you can upgrade to a paid version and expand the functionality.
Automating WhatsApp with a chatbot is an important step toward optimizing communication and making any business more professional. If you're not using one yet, it's worth a try!
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March 9, 2025
Graduated in Literature – Portuguese/English, and creator of the website Successful Writer, seeks to expand everyone's knowledge with relevant information on a variety of topics, as a writer. At Vaga de Emprego RJ, she provides opportunities and tips on the job market.