{"id":44270,"date":"2026-05-02T16:59:39","date_gmt":"2026-05-02T19:59:39","guid":{"rendered":"https:\/\/www.vagadeempregorj.com.br\/?page_id=44270"},"modified":"2026-05-02T16:59:40","modified_gmt":"2026-05-02T19:59:40","slug":"bio-rapha","status":"publish","type":"page","link":"https:\/\/www.vagadeempregorj.com.br\/en\/bio-rapha\/","title":{"rendered":"Get to know Rapha&#039;s profile."},"content":{"rendered":"<h2 class=\"wp-block-heading\">\ud83d\udecd\ufe0f Meet Rapha \u2013 From informal salesperson to CEO of a successful national e-commerce company<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rapha, 30 years old, a resident of Goi\u00e2nia, began her journey in e-commerce selling women&#039;s accessories via WhatsApp. With few resources but a lot of determination, she found the opportunity to create something great online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, she is the founder of <strong>Rapha Store<\/strong>, an online store that generates multiple six-figure monthly revenue. Specialist in <strong>professional e-commerce platform<\/strong>, Rapha inspires other women to <strong>create your online store from scratch<\/strong>, Using accessible tools, efficient strategies, and a strong focus on results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udca1 The Awakening \u2013 When online became a solution and a purpose<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During the 2020 pandemic, with fairs and events suspended, Rapha saw her physical income drop to zero. Instead of giving up, she decided to learn everything about it. <strong>How to create an online store from scratch.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She studied platforms like Shopify, Nuvemshop, and WooCommerce, took free courses, and started with a small product catalog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focusing on <strong>e-commerce automation<\/strong> and <strong>Integration with marketplaces<\/strong>, managed to scale its sales and reach customers all over Brazil in less than 6 months.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcda Building Knowledge \u2013 Strategy, user experience, and scalability<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To become competitive, Rapha immersed herself in the world of digital marketing and:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>He learned to create. <strong>sales funnel for online store<\/strong>, with a focus on conversion<\/li>\n\n\n\n<li>Invested in <strong>Paid traffic for e-commerce<\/strong>, targeting campaigns with high ROI<\/li>\n\n\n\n<li>Implemented <strong>Email automation, abandoned cart recovery, and chatbot customer service.<\/strong><\/li>\n\n\n\n<li>Developed a responsive layout with an excellent user experience.<\/li>\n\n\n\n<li>Hired <strong>e-commerce consulting<\/strong> to improve logistics and financial processes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All of this was essential to move away from instability and into a phase of solid growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\ude80 First Steps and Strategic Expansion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2021, Rapha formalized his business with a CNPJ (Brazilian tax ID) and transferred his store to a... <strong>professional e-commerce platform<\/strong>, with integration to ERP systems, payment gateways, and automated shipping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also started selling through marketplaces like Mercado Livre, Amazon, and Shopee, increasing its exposure and order volume. It created:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Remarketing strategies on Google and Meta Ads<\/strong><\/li>\n\n\n\n<li><strong>Kits and combos with a higher average price.<\/strong><\/li>\n\n\n\n<li><strong>Loyalty program and exclusive coupons for repeat purchases.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">She also launched a blog within the store with SEO-optimized content, strengthening the brand&#039;s positioning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcc8 Results and Achievements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the <strong>Rapha Store<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Receives more than <strong>150,000 monthly visitors<\/strong><\/li>\n\n\n\n<li>It has an average ticket price of <strong>R$ 170 per customer<\/strong><\/li>\n\n\n\n<li>Bills more than <strong>R$ 80,000\/month in organic sales and via paid traffic.<\/strong><\/li>\n\n\n\n<li>He has <strong>Integration with marketplaces and ERP systems.<\/strong>, operating with optimized logistics<\/li>\n\n\n\n<li>It has a lean but efficient team and a consolidated digital presence.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, Rapha provides mentoring on <strong>How to create an e-commerce business from scratch.<\/strong>, with over 800 graduates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcac Rapha&#039;s tips for those who want to grow with e-commerce<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start with what you have, but study how the best do it.<\/strong><\/li>\n\n\n\n<li><strong>Paid traffic is not an expense, it&#039;s an investment with a return when done well.<\/strong><\/li>\n\n\n\n<li><strong>Be clear about who your audience is: miscommunication is costly.<\/strong><\/li>\n\n\n\n<li><strong>Automate as much as possible \u2014 time is your most valuable asset.<\/strong><\/li>\n\n\n\n<li><strong>Monitor data daily: what is not measured, does not grow.<\/strong><\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201c&quot;Selling online is more than just putting products on the internet. It&#039;s about creating an experience that transforms visitors into customers and customers into fans.&quot;\u201d<\/em><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\ud83d\udecd\ufe0f Conhe\u00e7a Rapha \u2013 De vendedora informal \u00e0 CEO de um e-commerce de sucesso nacional Rapha, 30 anos, moradora de Goi\u00e2nia, come\u00e7ou sua jornada no e-commerce vendendo acess\u00f3rios femininos pelo WhatsApp. Com pouco recurso, mas muita vontade, ela encontrou na internet a oportunidade de criar algo grandioso. Hoje, \u00e9 fundadora da Rapha Store, uma loja&hellip;&nbsp;<\/p>","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-44270","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conhe\u00e7a o perfil da Rapha -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vagadeempregorj.com.br\/en\/bio-rapha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conhe\u00e7a o perfil da Rapha -\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udecd\ufe0f Conhe\u00e7a Rapha \u2013 De vendedora informal \u00e0 CEO de um e-commerce de sucesso nacional Rapha, 30 anos, moradora de Goi\u00e2nia, come\u00e7ou sua jornada no e-commerce vendendo acess\u00f3rios femininos pelo WhatsApp. Com pouco recurso, mas muita vontade, ela encontrou na internet a oportunidade de criar algo grandioso. 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