If you want to know how to use TikTok and Instagram to get noticed by real businesses, this post will help you. Here you'll find practical tips and simple strategies that have already worked for many.<\/p>\n\n\n\n The reason is simple: it's where the people are.<\/p>\n\n\n\n Social media has gone from being just entertainment platforms to channels for direct communication with the public. And companies know this. They want to see how people express themselves, how they interact with the public, how they think.<\/p>\n\n\n\n In the case of TikTok, the organic reach is enormous. A video can go viral in just a few hours and reach people from all walks of life\u2014including recruiters.<\/p>\n\n\n\n On Instagram, the focus is on image building. The way you position yourself, what you post in your stories, the topics you cover\u2026 All of this counts for those looking for authentic and creative talent.<\/p>\n\n\n\n Yes. And it is no exception.<\/p>\n\n\n\n People are being hired as social media professionals, designers, copywriters, videographers, traffic managers, marketing analysts, and even for formal positions in traditional companies\u2014all because they stood out online.<\/p>\n\n\n\n Modern companies are already looking for professionals who know how to use social media effectively. Having a good resume on paper isn't enough. You need to demonstrate it in practice. And nothing demonstrates it more than a well-crafted profile.<\/p>\n\n\n\n 1# How do you communicate?<\/strong> 2# Your creativity<\/strong> 3# Its consistency<\/strong> 4# Your values<\/strong> TikTok is a great way to showcase your skills in a relaxed way. Here are some ideas that work:<\/p>\n\n\n\n Are you good at Excel? Do you edit videos? Do you know how to write creative texts? Record short videos demonstrating this in practice. You don't need to say you're looking for a job\u2014show your value first.<\/p>\n\n\n\n Example: a video titled \u201cHow I made this viral video using only my cell phone\u201d might attract companies looking for someone with basic editing skills.<\/p>\n\n\n\n Take advantage of hot trends and audio, but adapt them to your professional content. This shows that you're up-to-date, have timing, and can communicate in a modern way.<\/p>\n\n\n\n Example: While many people use humorous audio, you can use it to show behind the scenes of your work.<\/p>\n\n\n\n The text in the video and captions helps the algorithm understand what your content is about. Use simple sentences and keywords related to your field.<\/p>\n\n\n\n Example: \u201cCreative social media showing how they think about scripts for Reels\u201d.<\/p>\n\n\n\n Don't ignore engagement. Every comment can be an opportunity to connect. People have been hired just because they responded to a comment with a good idea.<\/p>\n\n\n\n Instagram focuses more on image and personal storytelling. Therefore, it's ideal for building authority and professional positioning. Here's the process:<\/p>\n\n\n\n A clear photo, an objective bio with keywords related to your field, a link to your portfolio (if you have one), and well-thought-out highlights convey care and professionalism.<\/p>\n\n\n\n Bio example: Use carousels, Reels, and stories to share tips, behind-the-scenes glimpses of your work, lessons learned, and reflections from the field.<\/p>\n\n\n\n You don't have to teach like a professor. You can share what you're learning, what you would do differently in a project, how you solved a problem.<\/p>\n\n\n\n This creates identification. It shows who you are beyond your resume.<\/p>\n\n\n\n Showing the day-to-day, behind-the-scenes experiences, challenges, and achievements brings humanity. Recruiters like to see the routine behind a talent. This creates a real connection.<\/p>\n\n\n\n You don't have to look perfect. You have to look real.<\/p>\n\n\n\n If you've created something inspired by a brand or want to work with them, tag them. Show off your work. Use hashtags related to your field (#uxbrasil, #socialmediabrasil, #designerfreelancer, etc.)<\/p>\n\n\n\n Companies have noticed profiles just because of a well-made tag.<\/p>\n\n\n\n There are a lot of good people hiding the fact that they're looking for work. Don't be ashamed to say so.<\/p>\n\n\n\n You can make a video or post stating that you're available for new projects. Explain your field of expertise, what you know, and how you want to help companies.<\/p>\n\n\n\n Use simple, direct, and authentic language. No one likes forced text.<\/p>\n\n\n\n Yes. What matters is the content, not the number.<\/p>\n\n\n\n There are people with thousands of followers who get permanent freelance work just by showing off their skills. Good content can go a long way, even with just a few likes.<\/p>\n\n\n\n Consistency, originality, and care in what you post count for much more.<\/p>\n\n\n\n Even if you want to be noticed, there are things that can work against you. Here's what to avoid:<\/p>\n\n\n\n![\"\"](\"https:\/\/www.vagadeempregorj.com.br\/wp-content\/uploads\/2025\/03\/image-1.png\")
<\/figure>\n\n\n\nWhy are companies looking at TikTok and Instagram?<\/h2>\n\n\n\n
Are there people getting jobs this way?<\/h2>\n\n\n\n
What do companies look for when they look at your profile?<\/h2>\n\n\n\n
If you can explain ideas clearly and naturally, you're already ahead of the game.<\/p>\n\n\n\n
Original content, with light humor or a unique format, attracts attention. It doesn't need expensive production\u2014it needs personality.<\/p>\n\n\n\n
There's no point in posting once and then disappearing for months. Companies like to see consistency and commitment, even if the profile is small.<\/p>\n\n\n\n
What you share, comment on, and advocate for says a lot about you. Recruiters pay attention to this.<\/p>\n\n\n\nHow to use TikTok to attract professional attention?<\/h2>\n\n\n\n
1# Show what you can do<\/h3>\n\n\n\n
2# Use popular formats<\/h3>\n\n\n\n
3# Use clear subtitles<\/h3>\n\n\n\n
4# Interact with whoever likes or comments<\/h3>\n\n\n\n
How to use Instagram to stand out?<\/h2>\n\n\n\n
1# Create an organized profile<\/h3>\n\n\n\n
\u201cCreative Designer | I create visual identities with purpose | Portfolio here \u2193\u201d<\/p>\n\n\n\n2# Post useful content<\/h3>\n\n\n\n
3# Use Stories with Intention<\/h3>\n\n\n\n
4# Tag businesses and use the right hashtags<\/h3>\n\n\n\n
Golden tip: say you're available<\/h2>\n\n\n\n
Does it work even if I don't have many followers?<\/h2>\n\n\n\n
What to avoid?<\/h2>\n\n\n\n